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Improve VDP with Custom Inventory Photos

If you are looking to improve your VDP, there are many ways you can go about it. However, one of the best ways to do so is if you Improve VDP with Custom Inventory Photos. According to recent studies, VDPs that use customs photos over stock photos are viewed up to 180% more. When you really want to show the customer the story of the vehicle you are selling, custom photos are the best way to go.


Custom Inventory Photos versus Stock Photos on your VDP

Adding actual photos of in-stock vehicles improves car shopper engagement. If there are multiple photos of the vehicle, you will increase your VDP quality and more customers will view it. This is because these photos show both the interior and exterior of the vehicle, as well as the features that the vehicle may possess. The more photos of the vehicle you have, the more trust your customers will have in actually stopping in or calling about it. That is why you can easily Improve VDP with Custom Inventory Photos: because of more trust.


Stock photos do not work well to Improve VDP with Custom Inventory Photos, since they do not tell the full story of the vehicle you are trying to sell. For instance, if the vehicle you are trying to sell is black and you have a stock photo of a white vehicle up, it will not help pulling in customers in, since it is not an accurate reflection of your in-stock inventory. Stock photos often fail to encapsulate the experience of being in the vehicle as well, either lacking interior photos or only providing a rendition or features included on a specific trim that you may or may not carry. In other words: stock photos may be unreliable for customers who want as close to an on-lot experience online as possible.


How to Find Custom and Quality Inventory Photos

You may wonder how you go about getting custom photos, but the process is simple with PGI Auto. We can take photos of the vehicle you are trying to sell including pictures of the exterior, interior, and any features that stand out. We then post these pictures along with the listing so customers can get a taste of the vehicle.


When it comes down to it, custom photos can do so much more for you and your business when you are trying to get the word out about your vehicle. That is why we at PGI Auto offer many different photo packages so you can find the one that works best for you. The more photos you have, the better. This is one of the best ways for you to Improve VDP with Custom Inventory Photos. You can contact us at 877-622-2291 or you can send us a message via our website.

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